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Friday, October 28, 2005

Marketing Options For Cleaning Companies - Part One. How To Clean Your House Like a Professional.

Cleaning companies have a variety of marketing methods open to them for gaining new clients.

�½ Telesales
�½ Yellow pages advertising
�½ Thompson's Local Directory
�½ Mailing lists
�½ Leaflet drops

�½ Newspaper advertising
�½ Journal advertising
�½ Direct selling
�½ Internet advertising

In my own experience cold calling on companies has not met with any success. Most companies who want cleaning carried out already have cleaners in place and they will only change them if they think they can get it done cheaper or if they are dissatisfied with the cleaning. Managing to locate a company who are in the process of making a decision about their cleaning and telephoning them at that moment in time is a very long shot. You must make the decision as to whether it is cost effective to tie somebody up on the telephone for long hours for possibly little return. If for example your cleaning covers a very wide area such as a whole region of the UK then it may be worth it, but if you are restricted to a small area then probably not. What you may end up with are a lot of calls to give quotes simply because the company wants to see if they get their cleaning done cheaper than at present. Even in these circumstances and you submit a quote which is cheaper they still may not have the impetus to change if they are happy with their present regime. However you do end up on their files for that day when they do finally decide to change. So you could get a call one two or even three years down the line.

Advertising in the yellow pages is probably a must, as despite the advent of the Internet people do still use yellow pages to find services they require. At least this way the company are calling you for a quote so are more likely to actually require cleaners. From the point of view of closing a sale it is better if the client has chosen you rather than the other way round. The only problem with advertising in the yellow pages is one of cost. There are probably a large number of firms advertising their services that you are in direct competition with. Consequently you have to make your advertisement stand out from the others. To do this is a very costly exercise but ultimately should be worth it for the amount of new business it brings in.

Advertising in Thompson's directories I find difficult to comment on. Whilst being cheaper than Yellow Pages in my own experience it has brought in very little new business.

Using a Mailing list and contacting companies with a sales letter, like telesales is a matter of chance. Again you have the time factor to pay for plus the postage plus the cost of buying in a mailing list if you do not put one together yourself. Putting a mailing list together is a very time consuming business. I know because I have done it, and again in our experience it brings in very little new business. If you have a high advertising budget then it may be something that you consider worthwhile.

As far as advertising in local newspapers is concerned this can become very costly for little or no return so I would not recommend this to any new cleaning business. Possibly with carpet cleaning and window cleaning you will have more success. However the take up from your advertisement will mainly be domestic customers not commercial concerns. Likewise advertising in specialist journals is a costly exercise but possibly worthwhile if your budget is large enough. However you have to research the journals carefully to make sure that the companies you are trying to target actually subscribe to these and more importantly read them.

Leaflet drops, direct marketing and Internet advertising will be covered in part two of the article.

David Andrew Smith is the owner of http://www.wesparkle.co.uk a contract cleaning company which also specialises in the care and maintenance of natural stone flooring.

Article Source: http://EzineArticles.com/



For several years I worked with a janitorial service cleaning offices. From that experience I learned many tricks to make your house cleaning chores easier and faster.

First, decide on the level of disgust that makes you uncomfortable. If you don't mind a little dust but can't stand clothes on the floor, concentrate on that problem.

Second, treat house cleaning like a job - schedule a regular time to clean, put it on a calendar as you would a business appointment and keep that appointment. Enlist your family in the project. If everyone works together, all the chores are quickly completed.

Third, assemble your tools. A pro has a cart to push around but that is not needed in a home. Buy or make a caddy that holds your cleaning supplies. Put a duster, liquid cleaner, damp rag or sponge, dry link free towel and window cleaner in it and store it in a convenient closet. If you don't have small children, keep additional supplies where they will be used - bathroom tile cleaner, toilet brush, etc. in the bathroom, cleanser in the kitchen.

Fourth, set a time limit. If you know that you have one hour to finish all your weekly cleaning, you will become efficient and organized.

Fifth, decide what is to be done on a daily, weekly, monthly and semi-annual basis. For example, daily chores could include pick up all clothes and put in proper place, dishes washed, garbage taken out, countertops wiped down and books and magazines put away. Weekly chores could include dust

surfaces and window sills, wash tv, computer and windows where the dog puts his nose, vacuum carpets, mop kitchen and bathroom floors and clean toilet. Make a list of your items and choose how often they need to be done.

Okay, now you are actually ready to start. Begin in one room and put everything in its proper place. Then clean the upper surfaces by dusting the tables and window sills. Clean the tv and computer screen. Clean counter tops and sinks and toilets. Last, clean the floor surfaces. Vacuum and mop.

Voila! Your first room is done. Repeat for the other rooms of the house.

Turn on lively music, turn off the television and just do it. Set your timer and see how much you can accomplish in the alloted time.

Professional janitors know that cleaning isn't particularly fun but it needs to be done. If you treat it like a job, scheduling time, what needs to be done and a reward you will find that cleaning your house will be a lot easier.

Pat Schraier has a website to help you with your house cleaning problems. Check out the site at http://www.cleaning-your-house.com

Article Source: http://EzineArticles.com/



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Thursday, October 27, 2005

How to Choose the Best Services. Charge Your Imagination (2).

It really doesn't matter what type of services we are looking for, we always want the best that we can afford. How can we be sure that we are going to be getting the most professional of these services?

The answer is you can't guarantee that you are going to get the best services but there are steps that you can take to try and increase your chances.

If you are looking for any services that involve an end product then you will be able to judge how good a job has been done after the tradesperson has finished work. This applies to cleaning services, electricians, plumbers, decorators and many more services. Obviously, you don't want to have to wait until you are handed the invoice to discover that any of these services are not up to the job or over-priced. The best place to start when you are beginning your search for companies that offer particular services is to ask your friends and relatives if they can recommend someone. More often than not it is these personal recommendations that lead to people selecting certain services. On the other hand, if someone has had a particularly bad experience of their services then a company can be struck off your list immediately.

The local services directory, either online or offline, is likely to be the best source of finding services in your local area. Even if none of your acquaintances have had need of the particular service you are looking for. Depending on the types of services you require this list may be extremely large or limited to only a few candidates. Now the tedious but most important part of your search for the company whose services you will end up using really begins with the quotation process.

It is important to make detailed notes of the services that you require before you contact the names on your possible candidates list for a quote. If you are unsure about your exact needs then you are best advised to outline what you think you need and leave it up to the companies that you call to fill in the details of what their services will cover.

Begin calling all of the services that you are considering choosing and obtain a quote for the work you need undertaking. If possible, depending on the services, you should request a free on-site quotation. Remember that larger jobs may be subject to amendment of the initial quote so it is a good idea to get the quote in writing. The quote should be for the services required and the timeframe needed. Once you have found the company that offers the best services you then need to set up the day that the work will be conducted. Some companies are only able to provide an estimated time of arrival but you should at least be told that it will be the morning or afternoon.

If you have followed the above steps then the chances are that the services you have hired will be completed to your satisfaction. Don't be afraid to tell the company if you are dissatisfied in any way before you pay the invoice. It is much harder to get any changes done if you have already paid the company for their services and discover later that the job was not finished properly. Always carry out a thorough evaluation of the services rendered before you part with any money.

Written by Stacy Fortier of http://www.myndservices.com . Your best resource for services.

Article Source: http://EzineArticles.com/



As year 2004 winds up and professionals and corporate bodies plot strategies for business excellence in 2005 and beyond, it is time to put their Imagination to real work. In the first part of this message,

IMAGINATION, as a person, started an inspirational charge for the professional and business class on what the world of business would be like in the year 2030.He continues to speak.

God made the earth one world. But man turned it many worlds. What is the key to one world? Alliances, mergers, and acquisitions, common markets and currencies.

It is already happening. The EU is here. Twenty five European countries have merged into a common market served by a single currency, the Euro. By 2030, the USA and Canada will completely fuse into a single market ruled by a new Dollar. Asia will evolve into a continental whole. The Asian Economic Tigers will evolve into a super Tiger. I am IMAGINATION. I inspire people.

At the other end of the globe, Latin American countries will fuse into a continental market. Soccer will facilitate it. Great news is coming from Africa. Ravaged by poverty, military rule, AIDS, malaria, and battered economies, their continental body, the Organization of African Unity has transformed into the African Union (AU). The aim is to fuse markets and economies. Before 2030, Africa will have a common currency, The Mandela. Remember

the great African statesman, Nelson Mandela who moved from Prison to Presidency after 27 years in jail to emancipate his people in South Africa.

That is not all. The economies of Oceania and Australia will fuse into a common market. These market dynamics will herald the forming of One World in 2050. E-Business and globalization will be the drivers of change. Governments will not necessarily merge by year 2030. They will remain, but markets and currencies will merge completely. Then we shall have One World of diversity. Markets represent the anatomy on One World. And a common currency is the economic blood that will lubricate trade and promote free exchange of goods and services.

Before 2030, more than 100 currencies of countries will fuse into five continental currencies. One: The Dollar will rule North America. Two: The Euro is already in charge of Europe. Three: The Mandela will hold sway in Africa. Four: Latin America will throw up The Columbus, to immortalize the man who discovered the continent. Five: The Oceania will adopt Oceanics as their currency. Australia will be too proud to adopt it and will try to muzzle its own currency through to cover that region. As national currencies fuse, so will the orientation of their nationals.

But there will still be trouble spots. The Middle East will still be in turmoil. The Arabs and Israelis will never end their hostilities. The region will refuse to fuse with any of the emerging continental markets and currencies. And they will use oil as a global weapon. Same way, for Asia. They will agree in principle for a single currency, but the rivalry between Japan, Korea, and China will delay implementation.

In 2030, the five continental currencies, barring all odds and delays, will fuse into one global currency- The Globo that will rule the world from thence. This global currency will feature the picture of a revolving globe serving a truly one-world market. It will be an electronic currency, accessed by information technology. That is when the world will completely be ruled by e-business. I am IMAGINATION. I inspire people.

Dear professionals. You think a global currency is not feasible? It is already being discussed. See what The Economist of London wrote about One World, One Money: The magazine says, "In difficult times, people are encouraged to think the unthinkable. A global currency is not a new idea, but it may soon get a new lease of life.

Mark the two words on thinking, they are products of Imagination.

That lease of life can only come from professionals who use their Imagination to think the unthinkable. If this comes from The Economist, you better listen because the magazine commands global attention. It is factual and authoritative. That is the mission of this message. Not only to picture the world of business in 2030, but for you to acquire wisdom from leading authorities on your way to 2030.That will be when The Globo will usher in the era of total free trade across nations and markets where most trade barriers will be dismantled. It will be One World, One Currency.

By 2030, it will no longer be who are you or where are you from? That will not be necessary. What matters will be, what is your vision is? Where are you going? What can you do? How global are you? How much value can you add to humanity because the world then will be completely value-driven? Take the Economist magazine for instance. It churns out more than 124 pages of information and analysis on global business, finance, politics, and economics every week. Yet you do not see the bylines (names) of the editors and writers. It is a pointer of things to come in 2030. I am IMAGINATION. I inspire people.

In 2030, the World Bank will become a global bank that oversees one truly global market. Central Banks of nations will give way for Continental Banks. The International Monetary Fund (IMF) will change to the International Monetary Force. Still IMF, but with a new focus. A global currency, The Globo, needs a global bank, and a global monetary force to sustain it.

Globalization and one currency will throw up global opportunities in 2030. You need a global mindset to tap these opportunities, and it takes Imagination to do that. Use me dear professionals, I will put the world in your pocket.

Have you observed this? Every event that brings the world together commands global attention and promotes peace, joy and harmony. Check out the soccer World Cup and the Olympic Games. Nations are clamoring to host them. In 2030, there will be no single host. Events and matches will hold in different parts of the world simultaneously. Technology will make that possible and people will watch events on palm top electronic devices. Technology will compress the world into your hands.

FIFA, the world's governing football body is already moving in this direction with the dual hosting of Japan-Korea 2002 World Cup. In 2030, the World Cup will be played in a world of many nations, no longer in a nation of many cities. The Olympic Games will also transform. No longer Moscow 80, Barcelona 92, Atlanta 96 or Sydney 2000. It will be Global 2030. I am IMAGINATION. I inspire people.

Eric Okeke is a motivational speaker, business writer, copywriter, and corporate storyteller with more than 20 years writing experience . He is one of Nigeria's most experienced financial journalists. His strengths are creative writing, humor, publicity, professional speaking, and storytelling. His E-mail: ericosamba@yahoo.com Eric lives and works in Lagos, Nigeria. He runs Infomedia, a media consulting, writing, and speaking outfit.

I recommend that you read this fantastic e- book, "How To Tell A Great Story" that is dedicated to teaching people just like you about the famed "R.P.I. principle". Go now to http://howtotellagreatstory.com

Article Source: http://EzineArticles.com/



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Monday, October 24, 2005

What Does Your Website Say About Your Business?. Wisconsin Snowmobile Safety Awareness Week - Ride Smart.

QUESTION:
My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C.

ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I'm about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

In 1998, which was decades ago in Internet years, the future of electronic commerce or "ecommerce" as it's come to be known, was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

So, Robin, should your business have a website, even if your business is small and sells products or services that you don't think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one...

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.

Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.

The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.

The inverse is also true.

I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad.

Your website speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful website for our customers!" or it says, "Hey, look, I let my ten-year old nephew design my site! Good luck finding anything!"

Small Business Q&A is written by veteran entrepreneur and syndicated columnist, Tim Knox. Tim's latest books include "Small Business Success Secrets" and "The 30 Day Blueprint For Success!" Related Links: http://www.smallbusinessqa.com http://www.dropshipwholesale.net

Article Source: http://EzineArticles.com/



Wisconsin Governor Jim Doyle has declared that January 9th thru the 15th is the official "Snowmobile Safety Awareness Week."

According to the State of Wisconsin records, there are over 230,000 snowmobiles registered in the state and they are enjoyed by over 30,000 families all over the state of Wisconsin. Wisconsin has always been a great state for snowmobiling and fun, but safety is a must.

Every year, over 1200 volunteers help to educate and train over 200,000 students on snowmobile safety.

Snowmobile safety lessons include:

*) How to drive a snowmobile with safe driving practices

*) The importance of avoiding alcohol while on the trail

*) Respecting the private property of landowners and staying on the snowmobile trails

*) How to operate at safe speeds, especially at night

*) Snowmobile regulations, trail signs, registration process, hand signs

*) Protective gear, clothing, how to handle emergency situations, first aid on the trail

*) Parts of the snowmobile, environmental impacts, fuelling and on transporting a sled

For more information on snowmobile safety lessons, contact the Wisconsin DNR:
http://www.dnr.state.wi.us/org/es/enforcement/safety/snowed.html

Hey Kids: Alcohol is dangerous on the trails

Of the 25 snowmobile fatalities in the 2003 to 2004 Wisconsin snowmobile season, 12 of the fatalities were due to excess speed and 9 of the 12 consumed alcohol prior to their death. 72% of the total victims had some alcohol in their system.

Men, you're also at higher risk. 24 of the 25 snowmobile fatalities were MEN. The average age of the victims was 35.2 years old. Lastly, most accidents occurred from 7pm to 3am on Saturday nights.

This snowmobile season, let's enjoy the fun sport of snowmobiling and with common sense, we can live to ride another year! :-)

About The Author:

Joe Redline has been a Wisconsin snowmobile lover since he was just a young kid growing up on the farm in Kewaunee, Wisconsin. His first sled was a Ski Doo 9500 Blizzard, but after he grew up...Yamaha became his brand of choice. He is currently dreaming of building a Hauck Powersports Turbo-enhanced Yamaha RX1. Joe recommends that you ride responsibly and check out the Association of Wisconsin Snowmobile Clubs: http://www.awsc.org

Article Source: http://EzineArticles.com/



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Sunday, October 23, 2005

Digital Camera Reviews and Ratings De-Mystify the Choices. Celebrate Friendship Day with Fresh Flowers!.

Shopping for a new digital camera can be quite frustrating with the hundreds of choices available.

Digital camera reviews clarify this confusion by comparing camera features and options, then rating how each camera compares with similar models.

An effective comparison of best digital cameras requires two things: 1) the camera's specs and features, and 2) performance ratings. Spec sheets and ratings are plentiful, but to efficiently compare digital cameras it's important to set some guidelines.

Decide on how the camera will be used, the quality and size of final prints, and necessary features. Write these down and rank camera reviews and ratings against these standards. Whether looking for a professional or snapshot camera, scan the reviews and narrow your choices down to a few cameras before making final comparisons.

OK, Lets Cut to the Chase...

Re-visit the reviews for this short list and evaluate the digital camera ratings in more depth for the following criteria:

Design, Construction and Controls

Minor design differences can become significant in daily camera use. Carefully compare how each camera's review is rated for design elements. Size and weight, body configuration, plus location of buttons, knobs and other controls can make a camera a joy to use or a real pain in the neck.

Evaluate how well the camera is put together. Are access doors for battery, memory, etc. solid and stable? What does the reviewer say about the shutter release, zoom and other buttons and knobs? How many photos will a fully charged battery take? Is the LCD bright and clear in both low light and sunny conditions?

The reviewer's evaluation of the camera's controls is critical. Can manual adjustments be made for different lighting conditions? How about auto-focus zones and exposure modes? Are controls simple and intuitive, or complicated menus?

Sensors, Pixels and Processors

These are the heart of a digital camera and determine photo quality, so closely compare how the reviewer rates them.

Generally larger sensors have more powerful and efficient photodiodes, and will produce higher quality photo images. Both CCD and CMOS sensor technology is advancing rapidly, but with each new development there are usually draw-backs, so compare carefully.

Digital camera marketing would have us believe it's all about more megapixels. But it's more complicated than that. Evaluate how each camera's review rates pixel quality, not just quantity. Some cameras will actually take better pictures with fewer pixels.

What the camera's processor does with the data collected from the sensor's diodes is equally important.

It must properly interpret color balance and interpolate pixels for sharp natural looking pictures. It must be able to do it quickly or you'll have to wait too long between shots.

Lens Optics

In many ways lenses for digital cameras are simpler and less expensive than for conventional 35mm cameras. Even so, sensors and processors can't produce a better photo than what's visible through the lens. Compare the ratings because cheap lenses can distort images and colors.

In conclusion, decide on camera basics and budget range, scan enough reviews to pick a handful of finalists, then scrutinize the reviews and ratings on those cameras to find the perfect choice.

A list of top rated digital cameras can be found at our Digital Cameras Ratings page.

Digital cameras information from A to Z: camera types & features, how they work, accessories, photo printers, comparisons and more - plus digital photo processing tips and info at A-Z Digital Cameras.com, Your Complete A-Z Resource for Digital Cameras, Accessories and Information.

This article may be re-printed in its entirety, with no changes and this resource box included. © 2005 A-Z Digital Cameras All rights reserved

Article Source: http://EzineArticles.com/



Send flowers this Friendship Day, Sunday, August 7th! Across the street or across the country, a local florist can send a gift of Friendship to your Special Friend!

Consider sending a friend a beautiful vase of her (or his) favorite flowers to celebrate National Friendship Day! Here are some gift ideas to inspire you;

For the Gardener:

Send a watering can filled with wildflowers and a raffia bow. Green Thumbs would also appreciate a Green or Blooming Plant in a decorative basket or container.

For the Modern Friend: Send a contemporary gift! A sleek vase or container filled with tropical flowers and exotic grasses. Unique Flowers for a one-of-a-kind friend!

For the Old Fashioned Friend: Consider sending a Country Style Basket filled with classics such as; Snapdragons, Daisies, Delphinium and Roses.

For the Host/Hostess: A traditional table centerpiece with colorful summer blooms can compliment your friend's dinner table.

You may even consider sending a gift basket full of goodies....Gourmet Chocolates, Fruit, Cookies, Teas, Candles, Etc.

Balloons and Plush Animals can add a special touch to Flower Arrangements, Plants and Gift Baskets. What a perfect way to say "I celebrate our Friendship today!"

Remember, to get the best value, call a local florist in your friend's town directly. You can avoid the processing charges and substitutions often associated with indirect orders. Happy Friendship Day!

Tenley McDonald- Former Florist- Now Co-Owner of http://www.flowerpowernetwork.com (Online Directory of Real Local Florists) Ms. McDonald has over 14 years experience in ~Consumer Relations/Marketing ~Customer Service Management ~Floral Design.

Article Source: http://EzineArticles.com/



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Friday, October 21, 2005

Babies: How to Get Your Children Excited About the New Arrival. Subscriber Incentives: Are They Effective?.

The sudden appearance of a new baby can be rough on the other children in the family. Daily routines are disrupted and suddenly mom and dad are too busy to pay attention to older siblings. Worst of all, the new baby is the instant star of the family - the center of attention. The adorable baby is the big attraction for everyone from mom and dad, to visiting relatives, to casual acquaintances bumped into at the mall, right down to strangers on the street. Everyone is talking baby talk, cooing at the new baby, and making a fuss over the newborn. The older kids may feel shunted aside and resentful. This is especially true for the displaced former baby of the family.

Given these natural reactions, anything that you can do to prepare your other children for the new arrival will ease the transition. Everything you can do to involve your kids in advance and to get them to actually look forward to the birth will make a big difference in how they experience it. It might even help establish a stronger brother or sister bond with the new baby that will contribute to the lasting closeness of a positive sibling relationship.

Here are some simple ideas that expectant parents might try, to smooth the road ahead for their other children. Most are common knowledge or simply common sense, but sometimes too easily forgotten amid all the excitement and activity surrounding the birth of a new baby. A few might be new ideas that are worth a try. A little advance thought and preparation may go a long way towards making the "blessed event" a blessing for the ENTIRE family. Hopefully, you'll be inspired to try some of these ideas, so here goes.

Let your other kids in on the secret as soon as the pregnancy is confirmed, well before it is obvious just by looking at mom. Even with your youngest children, try to give them some understanding of the changes that mom is going through and what they mean. Check out your local public library. It should have books geared to all different ages that can explain, in terms that children can understand, the biological process of having a baby. Picture books about baby animals may also help crystalize the concept and relate it to something your kids have already experienced, like watching newborn kittens, for example.

The library or local bookstore should also be able to guide you to works of fiction, including picture books for preschoolers, that focus on the arrival of a new baby in the family and such issues as jealousy and feelings of neglect. Quiet parent-child story reading times can provide an ideal opportunity to prepare young children for changes that are on the way and to reassure them of their own importance and irreplaceable position in the family. Discuss things openly and answer your kids' questions.

Encourage your children to think about life with the new baby and how family routines will be altered. Coax your kids to

develop their own lists of things that will be fun about having a new baby in the house - for example, they can push the baby carriage and help dress the baby. Help them think about all the things that they'll be able to share with and teach the baby as he or she grows up and how important their role will be as a "big brother" or "big sister".

At other times, let them focus on coming up with ways that they can help care for the baby or have them think of things they can do around the house to ease the burden on mom and dad. Also, take this opportunity to make your kids aware that babies require gentle handling and a quiet environment. You might even use a baby doll with your younger children to role play baby's diaper changing and feeding.

Nurture the feeling that every family member is of equal importance and that each occupies a special niche and has special contributions to make. No one is being replaced by the baby and the family cannot be whole unless EVERYONE is a part of it. If your kids internalize this belief, you may be able to avoid some of the trauma and the understandable resentment toward this little stranger who has stolen mommy and daddy's hearts. The better your children are prepared for the impending event, the better they'll be able to cope with it emotionally.

As part of that preparation process, from time to time plan special activities with your kids that relate to babies. For example, they might draw pictures of babies or collect baby photos from magazines and create a collage. Sit down and go through photo albums of your kids' baby pictures and reminisce with them about their own arrivals into the world. Re-tell any family anecdotes surrounding their births.

Teach your children lullabies that they can sing to the baby, plus finger games and "peek-a-boo" games to entertain their new brother or sister.

Arts and crafts projects can furnish a special parent-child discussion and sharing time and may sometimes revolve around preparations for the new baby. Kids can make pictures to hang in the baby's room, or create a baby-safe mobile to hang over the baby's crib, or draw scenes in which they imagine their lives with the new baby - rocking the baby in their arms, and so forth.

Let the kids be involved in every facet of the preparations that you yourself are making for the baby's arrival. Your kids can help you repaint the nursery or paint a mural on the nursery wall, and help you pick out baby furniture, bedding and nursery decorations. They can choose baby clothes that appeal to them. All of these things can later give the children pride and a sense of importance and inclusion in the baby's life. When grandma says "What a cute bib the baby's wearing," your preschooler can say "I picked it !"

In addition, make your children key members of the family committee that chooses a name for the new baby. Keep the kids involved and actively participating and then, as the birth becomes imminent, dad and the kids may even conspire to prepare some extra, special, secret surprises for mom and the baby, like buying or creating a special keepsake item or putting together a "welcome home" party.

In short, it's always worth the effort to do as much as you can to get your kids involved in and excited about the arrival of a new baby. Include them in every step of the process. The more they feel that it is THEIR baby, too, the more positive their attitudes will be towards the baby. In this way, you can try to minimize the natural insecurities and feelings of jealousy that go with the territory.

The suggestions mentioned in this article can help lay the groundwork for good sibling relationships but, of course, you can't rest on your laurels once the baby is born. After the baby arrives, try to do everything you can to set aside some special time each day that's just for you and each of your other children. Offer them special little treats or outings or surprises, and encourage grandma and grandpa to do the same. To reduce jealousy, give your kids pride in the things that they CAN do that the baby can't do, like dressing themselves or enjoying a movie or reciting their ABCs. Continue along the path that you started on months earlier - reassure your kids that each of them is just as important as the baby is, so that they won't feel that they must compete for your love and attention.

Good luck and oh, by the way, congratulations !

Visit Barbara Freedman-DeVito's website at http://www.childrensclothingbabyclothes.com for baby clothes, children's clothing and gift items decorated with her colorful and amusing artwork for kids. Barbara is a professional storyteller, teacher and artist.

Article Source: http://EzineArticles.com/



Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City.

His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free."

Impressed, he made a straight line for the store in question and filled up his shopping cart with everything he'd need for a week.

To his chagrin, the lady at checkout not only didn't smile, but didn't even look at him.

But there was some consolation in the situation, he thought, and he triumphantly claimed his bounty of free groceries.

The cashier, however, denied any knowledge of such a special offer. Puzzled, the visiting gentleman took out his newspaper and showed her the ad.

"Ah," she said, "look at that date! That's last week's promotion!"

So what's wrong?

Now what was wrong with the grocery store's marketing approach? For a start, of course, friendly customer service, if you want to offer it, cannot be contingent upon certain time slots or seasons of the year.

Either it's part of your mission statement, your philosophy of business, or it isn't. That's pretty straightforward.

But let's say you're not really interested in the service- with-a-smile concept. (A pity - but your loss!)

You know your cashier's only there for the paycheck, and that's fine by you, as long as she's competent at her job of checking out purchases. You don't expect her to take any special interest in your customers, and you just have this "smile or don't pay" gig once in a while as a stunt to bring a few more people into the store.

The question now is: how effective can this kind of marketing tactic be?

Well, in the case under discussion, it may not be the ideal way of stimulating new business, but such a promotion could serve some purpose, up to a point. Conceivably, some new people, or those that haven't shopped for a while, will be attracted by the prospect of a winning smile.

The result: a little more money in the cash registers, as long as the promotion is running and the cashiers are cooperating. Even once the promotion is over, a few of these people might have already become habituated to doing their shopping there.

Now, instead of friendly countenances (which, sadly, it doesn't really believe in anyway), let's say that the store decided to offer, during the period of the promotion, special discounts on certain products, or a brand new product for free with purchases over a certain amount?

Which of these two promotions is likely to be more effective in the long run? Surely, the second.

Why? Simply because once the customers have been induced to sample the products on "special offer", and happily, they find them to their liking, they will probably continue to buy them at full price, once the promotion is over.

Biting the carrot

Nowadays, ambitious entrepreneurs dream up and implement all kinds of ingenious incentives to drum up business - contests, referral bonuses, points, loyalty programs, you name it. Some types of viral marketing also rely heavily on incentives to persuade people to pass the message along.

All too often, the end result is disappointment - for entrepreneur and consumer alike.

This usually happens when there's little real relation between the incentive and the product or service, and the product, in turn, falls short of the consumer's expectations. Viral marketers and their willing agents may succeed beyond expectation in whipping up mass hysteria about a new idea - which, in the end, turns out to be a damp squib.

Unfortunately, email publishers who offer incentives to prospective new subscribers, sometimes suffer the same fate. Disillusioned newsletter consumers are becoming increasingly wary about biting the carrots dangled before their eyes.

But if incentive and product are closely connected, at least you have a chance of success. The most cynical of people will bite a carrot if they're genuinely convinced that it's truly representative of a sumptuous repast ahead.

If that conviction is then vindicated and everything's according to their taste, they'll stay right to the end of the party.

It's hard enough, though, to produce scintillating content in your publication itself, without being forced to create additional "bait" or "teaser" material in the form of special reports or the like. And if your new readers are disappointed with the final product, the most tantalizing incentives won't help in the end.

You only have to look at the prominent news sites on the Internet that repeat virtually the identical stories week after week, to get an idea of the challenge of producing consistently good content on an ongoing basis.

Yet, if you really want to succeed, this is precisely the challenge which you, as publisher, must face. Good marketing strategies are essential, but marketing is the means, not the end.

A good marketer, they say, sells the sizzle, not the steak.

But without the steak, there's no sizzle!

Azriel Winnett is the creator of Hodu.com - Your Communication Skills Portal. This popular free website is devoted to helping you improve your communication and relationship skills on all levels in business and professional life, in the family unit and on the social scene.

Article Source: http://EzineArticles.com/



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Thursday, October 20, 2005

10 Interesting Facts about Archangel Uriel. AdWords Analyzer Review - Pros and Cons.

1. The name Uriel means "Light of God" or "Flame of God." This is because Uriel brings the light, or flame, of knowledge from God to mankind. His symbol is an open hand holding a flame.

2. Uriel is one of the four main archangels in the Christian and Judaic traditions. The others are Michael, Gabriel and Raphael.

3. Uriel is considered to be Archangel of the Earth. This means he is responsible for protecting people from floods, earthquakes and other natural disasters. He is believed to have warned Noah of the impending flood. Some people believe that Uriel appears in storms and rainbows. Because of this close association with the Earth, Uriel acts as a channel between the Earth and the divine, bringing God's plan into the material world. Uriel's season is winter, and his direction North.

4. The Christian Church demoted Uriel in 745 C.E. Pope Zachary became concerned at the proliferation of angels that was occurring. He called together a church council who denounced all the angels who were not mentioned by name in the Scriptures. Until this demotion Uriel was considered one of the most important angels. Uriel was the most highly ranked angel to be treated this way.

5. During the Renaissance, Pope Clement III ordered images of Uriel to be removed from churches because he mistakenly thought Uriel was connected with a heresy that claimed John the Baptist was the Messiah.

6. Dr. John Dee, astrologer to Queen Elizabeth I, communicated with Uriel, and may even have seen him. In 1582, he had a vision of a young angel floating outside his window, holding a crystal egg. Dr. Dee believed this to be Uriel.

7. Uriel is the Archangel of Prophecy and helps people develop their psychic and intuitive skills. He provides insights in the form of visions, dreams, and perceptions. In his book The Magus (1801), Francis Barrett credits Uriel with introducing alchemy and the Kabbalah to the world.

8. Uriel is the Archangel of Poetry and Music. He helps and encourages people engaged in any form of creativity. Uriel's glyph is a flash of lightning, and he willingly provides flashes of inspiration for people who need it.

9. Uriel helps people gain greater insight and clarity into the motivations of others. This clarity also extends to helping people with vision problems.

10. Although Uriel is gentle, loving and kind, he is severe when people blaspheme or offend God. One of his tasks is to punish sinners. Consequently, he is also known as the Angel of Retribution. An ancient tradition says that Uriel was the angel who wrestled with Jacob for a full night (Genesis 32: 24-30).

Richard Webster has written more than eighty books, including Michael, Gabriel, Raphael, Spirit Guides and Angel Guardians, and Miracles. His website is http://www.psychic.co.nz

Article Source: http://EzineArticles.com/



Adwords

Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.

If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.

So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.

In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?

You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:

http://www.xybercode.com/adwords

Here is a short list of the major pros and cons of Adword Analyzer:

Pros:

1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.

2) You can carry out your research on Wordtracker (http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.

3) The Adwords Analyzer is regularly updated with new features.

Cons:

1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together.

Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.

2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.

3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.

The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.

In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.

About The Author:

FACT: EVERYBODY needs extra cash. Gerardas Norkus'es amazing system PAYS YOU every time you try special offers. Try the things you want and need from top online merchants, then get EXTRA CASH IN JUST 72 HOURS! GET $3 NOW just for signing up: http://www.cash4offers.com/

(c) Copyright 2005. All rights reserved.

Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.

Article Source: http://EzineArticles.com/



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Wednesday, October 19, 2005

So What's Wrong With Strategic?. Don't Work with Jerks: How to Recognize a Difficult Client Early.

Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.

Even the dictionary calls a strategy "of great importance to a planned effort."

For example, look at public relations where just about everything is based on getting from here to there. That is, from a dangerous lack of concern with external audiences to a sensible plan for doing something about what those key audiences think about you.

To make the point, here's a quick two-sentence thumbnail that promises just such an outcome.

"People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."

While it's obvious that survival is the pot of gold at the end of this rainbow, you don't get those external audiences on your side without a little work

Better prioritize those outside interest groups of yours into some kind of importance ranking. Then, let's take the external audience you rank clearly as #1 and do a little work on it right now.

How much do you know about this group of people? Are you aware of what the prevailing view of you and your enterprize is among group members? Do you know of any negative perceptions?

No? That's why you must get busy and interact with members of that key target audience of yours. Ask questions: "What do you think about our business, products or services? Why?" And stay alert to any signs of negativity, any inaccurate perceptions, misconceptions or rumors.

The reactions to such probing questions help you to set down a public relations goal designed to correct misperceptions and inaccuracies.

So, while this gives you your public relations goal, HOW will you reach it? That's right, you need a strategy to help you get from here to there. You're in luck because there are just three strategic options for dealing with opinion available to you. Create opinion (perceptions) where none may exist; change existing opinion, or reinforce it.

Select the one that logically flows from the goal you established.

Now, you're ready to write the persuasive and compelling message you'll be counting on to change perceptions and move your target audience behaviors in your direction.

It's not an easy writing job. The message must be not only persuasive and compelling but very clear, direct and brief in its presentation. The facts and figures supporting WHY target audience members should alter their perception of your organization must be accurate and believable. It's best to try out the message on a few audience members first, then adjust if needed and commence public distribution.

Now, to mix metaphors, who will be your "beasts of burden," or "foot soldiers?" In other words, which communications tactics will you use to carry that carefully constructed message to the eyes and ears of key target audience members?

There are a lot of tactics available to you. Everything from letters and emails, personal contacts, face-to-face meetings and special events to brochures, press releases, speeches, broadcast interviews and a ton of others.

At this point, you will still not know if you're making progress towards your public relations goal.

Which is why you must return to the field and once again talk to those members of your key target audience. Ask questions very similar to those you used during your earlier information gathering.

The big difference the second time around will be that you are watching closely for signs of changed perceptions, hopefully in your direction. Have misconceptions cleared up? Does it appear that inaccuracies have been corrected? Do you see signs that the dangerous rumor has been defeated?

Not enough progress? Review the mix and frequency of your communications tactics. And take a hard look at that all- important message. Measure it as to how well your facts and figures equip it to change minds and perceptions. Make adjustments and recommence firing!

What you've just completed is a first-class, "strategic" plan for managing the perceptions and behaviors of your key external audiences. A plan that will have a large say in your personal success and, possibly, the survival of your organization.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly © 2003

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net. Visit: http://www.prcommentary.com

Article Source: http://EzineArticles.com/



Five minutes into the call I knew this client was going to make my life miserable. The problem was, I already said "Yes."

Into every professional practice falls a little rain, or better said...walks in a nightmare client. You start losing sleep by a couple of hours every night, you keep thinking about her project during your lunch time, and you feel like your life has been taken over by this client.

What a nightmare! Didn't we go into the business for ourselves to enjoy it? Do we not have the choice of who to work with? Of course, we do! The challenge is in recognizing a difficult client early enough to say "No."

So how do you do that? First, determine what "difficult" means to you. It may mean different things to different people. For example, while some professionals will be happy to take a phone call from a client between 9 and 5, others may have a special time set aside for phone calls. While some business owners love getting detailed specifications for a project, others may feel trapped and limited in their creativity.

1. What is a difficult client

To help you decide what things may be important to you, here are some of the most common traits of difficult clients:

- They do not respect your time

- They tell you how to do your work

- They always check up on you

- They constantly change their mind about a project

- They knit pick over every detail

- They try to intimidate you into doing things you haven't agreed to

- They treat you as if they're the boss and you are the employee

- They have little respect for your expertise

- They call you at a non-scheduled time

- They frequently e-mail you with questions, requiring long replies

- They ask you to throw in a few extras without offering to pay extra

- They keep reminding you how high your fees are

- They are frequently disappointed with your work

- They won't pay on time, but ask you to continue working with them

- They frequently cancel or reschedule your meetings

- They believe they're your only client, & demand your full attention

You can complete this list by adding a few other traits that you find annoying or unacceptable in your business, or to your life style.

2. Red flags: Early warnings of a difficult client

Once you know what's important to you, how do you look for signs that this may be a difficult client? First of all, listen to your intuition. It's easy to ignore the red flags, especially if you're hungry for business.

"Your gut is never wrong," one IT consultant said. "Whenever I've ended up with a nightmare client, it's because I didn't listen to my instinct and I went for the zeroes."

Listen to your instinct. Additionally, do your best to avoid clients that:

- Don't want to sign a contract

- Are in a rush

- Are looking for the cheapest provider

- Are your friends and relatives

Create a profile of your ideal client, and check every prospect against it before taking them on. "This is crazy!" you may be thinking. "Won't choosing clients so carefully cost me business?" Not really.

Usually, you will spend more time on a difficult client (time that you could spend prospecting, working with other clients, or simply taking a break), your mood and personal life may become affected by this project, and you may even end up not being paid at all!

Screen your prospects carefully, and instantly improve the quality of your business life.

3. Assessments - your best friend in screening clients

After reading this, you may be thinking that screening takes too much work and time. Bear with me, because this task has just become as easy as 1-2-3.

You can completely automate the screening process, by asking your prospects to complete an assessment before you take them on.

The questions you ask should include the things that are important to you as a business owner, and as a person. You may ask them about how they worked with professionals in the past, what their style

of communication is, how much time they plan to devote to this project, what their deadline is, how committed they are to completing it, and so on. Refer to your ideal client profile when putting together a list of questions.

The fact that they're willing to spend time answering an extensive list of questions already shows that this is a serious prospect, and helps you weed out as many "time-wasters" as possible.

4. Automating your screening process

So how do you actually automate the screening process? Very simple. You can use AssessmentGenerator.com, a tool that allows you to create your own forms and assessments, and have them on your web site within minutes. Whenever you get a new prospect, send them a link to your online assessment and ask them to complete it before your first call.

AssessmentGenerator does not require you to know any HTML or install any scripts. Simply enter your questions and the e-mail address, where you want to receive completed assessments, and it's ready to be added to your site.

You can also create self-scoring assessments, where you and your prospect can see a score based on how they answered questions. Self-scoring assessments are great when you want to work only with clients who reached a certain level of readiness in something. For example, you may only want to work with business owners who understand the importance of marketing. Their assessment score will show you how ready they are to work with you.

Conclusion

Many professionals already conduct assessments when they first meet their clients. The problem is, they do it over the telephone, which means they have to set aside a half-hour or more to determine if this prospect is their ideal client. If he or she is not, then they have just wasted their precious time, which could've been spent on a more productive activity.

Automating the screening process with AssessmentGenerator.com will make your life easier and business more enjoyable. Here's to ideal clients and a stress-free business!

You may reproduce this article in your electronic or print newsletter (opt-in publications only), or on your web site, as long as the byline and full credit are included with the article and all hyperlinks remain intact. A courtesy copy of your publication is appreciated.

About The Author

Milana Leshinsky is the founder of ACCPOW, Association of Coaching & Consulting Professionals on the Web.

Stop giving away your time! Give away FRE/E assessments instead! Create custom online assessments in 5 minutes http://www.AssessmentGenerator.com

Article Source: http://EzineArticles.com/



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